The First Act of Hospitality
Published 28.10.2025
Right now, most recruitment platforms feel like vending machines. You feed in your CV, press the button for your dream job, and out pops a cold automated response.
“Thank you for applying. We’ll be in touch.”
And let’s be honest, most of those messages feel like they were written by a toaster.
You don’t have to imagine a better way. The technology already exists.
We can now create responses that go beyond slotting your name and job title into a default template. Systems that recognise tone, pick up on personal details, and respond in a way that feels human. For example, if someone applied for a chef role and wrote about cooking with their grandmother, the reply could say: “We loved reading about your early passion for food. That’s the kind of spirit that makes hospitality special.”
It’s technology with a human touch. A message that feels thoughtful, then reviewed by the recruiter before sending. Faster, smarter, and infinitely more human than “Thank you for your CV, we’ll be in touch.”
Recruitment is one of the most personal moments in our industry. The first introduction to a company’s values and culture. Yet we’ve turned it into a transaction. I’ve been on both sides: the person with 236 unread applications, and the applicant who never heard back. Both sides deserve better.
And if we’re trying to hire people who will bring warmth, personality, and care to the guest experience, shouldn’t we hold ourselves to the same standard? The way we recruit should reflect the kind of hospitality we expect to deliver.
The goal isn’t to replace recruiters, it’s to give them tools that make them more human, not less. Technology can handle the heavy lifting and recruiters can focus on connection, curiosity, and the human touch no algorithm can fake.
Maybe this is where it starts. A new kind of recruitment.
Hospitality from the first hello.